Machane Yehuda market, also known as The Shuk has been a hub of commercial activity from the time of the Ottoman Empire in the late 19th century. Over one hundred years later, in the market's most recent transformation, you can still find the fruits of the land, but now, produce and fish stalls neighbor designer clothing shops and coffee bars. A new sense of "cool" permeates the alleyways. In spite of its gentrification, the shuk remains one of Jerusalem's most vibrant and authentic spots. It is here that the people and flavors of Israel's myriad of cultures mingle and form an experience so unique to this city.